In 2026, real estate marketing is more competitive than ever.  Homeowners are bombarded with emails, social media ads, text messages and online promotions every day. While digital marketing remains essential, many agents are rediscovering the value of a strategy that has delivered results for decades: Direct mail. The difference is that today’s direct mail campaigns…

The post Why the Best Real Estate Marketing Strategies Still Include Direct Mail in 2026 appeared first on RISMedia.

A resilient labor market may finally be bowing under the pressure of back-and-forth tariffs, the now five-month-long war against Iran and inflationary pressure on wages, with the federal Bureau of Labor Statistics (BLS) reporting a decrease of 23,000 payrolls in July with downward revisions of previous months. Most sectors lost jobs, with healthcare a notable…

The post Weakening Job Market Raises Rate Uncertainty as Housing Market Chugs appeared first on RISMedia.

Democratic firebrand Elizabeth Warren is joining a handful of other lawmakers in calling out Compass and MRED for their private-listing centered partnership, penning a letter with accusations that their practices could “perpetuate” discrimination and make housing harder to access. First reported by Realtor.com®, the letter is the second time in about two weeks that federal…

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Despite fierce headwinds driven by the war in Iran and still-rising mortgage rates, Rocket Companies reported impressive gains during its Q2 earnings call on August 6, thanks in large part to reaching “record levels” in both purchase and refinance quarterly marketshare. “It was one of the toughest spring housing markets in years,” said Rocket Companies…

The post Increased Market Share Fuels Q2 Results for Rocket, Despite ‘Toughest Spring Market in Years’ appeared first on RISMedia.

United Wholesale Mortgage (UWM) Chairman, President & CEO Mat Ishbia foreshadowed potential legal action with mortgage servicer Two Harbors for the allegedly “inappropriate” handling of its sale. During the company’s Q2 earnings call, Ishbia addressed the bidding war against CrossCountry Mortgage in order to acquire Two Harbors, which took place back in the spring. UWM…

The post United Mortgage Foreshadows Litigation With Two Harbors Over ‘Inappropriately’ Handled Deal appeared first on RISMedia.

As the real estate industry grapples with shifting consumer expectations, evolving technology, and increasing competition for listing data, REsides, Inc. is convening a panel of respected industry leaders to examine one of the most consequential questions facing the business today: Who controls the listing? A live webinar titled, “The Listing Wars Aren’t Coming. They’re Already…

The post REsides Webinar to Explore the Future of Listing Control, Consumer Access and MLS Relevance appeared first on RISMedia.

Keller Williams (KW) has announced that Marti Realty Group (MRG), a teamerage-style, independent brokerage, has affiliated with Keller Williams® City-View, a KW-affiliated brokerage in San Antonio, Texas. Co-founded by Chris and Meredith Marti, MRG has closed 1,038 transaction sides representing $301.4 million in sales volume year-to-date. In 2025, MRG generated $260.9 million in sales volume…

The post Marti Realty Group Expands Its ‘New Home Buddy’ Homebuilder Platform Nationwide With KW Affiliation appeared first on RISMedia.

Mortgage rates continued their upward march, coming in above year-ago levels for the first time in 44 weeks, but economists are pointing to improving trends in housing inventory and list prices as a silver lining for buyers.  The average 30-year fixed mortgage rate (FRM) rose three basis points this week to 6.69%, up from 6.66%…

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Florida-based Real Brokerage, like many other big players in the industry, is seeking to grow through acquisition. Its deal to purchase REMAX, announced in the spring, was part of a larger trend of big brokerages consolidating in the face of a challenging market and an uncertain policy landscape. But unlike many of its rivals, Real…

The post Real Brokerage Touts 26% Agent Growth Ahead of REMAX Deal Closing appeared first on RISMedia.

Realtors Property Resource®, LLC (RPR)—a subsidiary of the National Association of Realtors® (NAR)—has announced the promotions of Emily Line to chief strategy officer and Janine Sieja to chief product officer. RPR stated that these promotions build on the leadership Line and Sieja already provide across RPR. In their expanded roles, they will help shape RPR’s…

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