The easing of some housing regulations outlined in the recently passed 21st Century Road to Housing Act, combined with an effort to build new homes on the nation’s lot of empty building lots, could result in a meaningful improvement to the housing shortage, new research shows.  According to a new study by Zillow, with the…

The post Could America’s Empty Lots Help Close the Housing Shortage Gap? Research Says Yes appeared first on RISMedia.

Above, from left, F. Duffy Hanna, Larry Flick V, Reneé Gonzalez, Jes Fields and Willie Miranda  From mortgage to title, leading brokerages continue to expand revenue opportunities by ramping up core-service offerings–but getting agents to adopt a full-service mentality can be a challenge.  In an upcoming session at RISMedia’s CEO & Leadership Exchange, being held…

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Editor’s Note: Social Skills is a bi-monthly feature in RISMedia’s Daily News focused on social media and digital marketing tips, trends and solutions for agents and brokers. The housing market has not exactly been a breeding ground for first-time homebuying in recent years, but that doesn’t mean there aren’t any younger folks interested. Despite continued…

The post Breaking Through to First-Time Buyers: The Basics of Millennial and Gen Z Marketing appeared first on RISMedia.

Developed by the Federal Reserve Bank of Minneapolis, a new homeownership measure—the homeowners-to-population ratio (HPOP)—aims to provide an alternative to better reflect the share of adults who are homeowners, as the path to the American Dream for young people remains uncertain. In a July 15 release, economists Erik Hembre, Maxine Xu and Ben Horowitz introduced…

The post New Homeownership Measure Finds Only 22% of Young People Own Homes appeared first on RISMedia.

Want as many potential buyers as possible for a home with a pool? Shannon Murree, with REMAX Hallmark Chay Realty Brokerage in Barrie, Ontario, has some next-level advice. Schedule as many showings as possible on a scorching-hot day. And all the better if clients show up with kids, who can be very persuasive. “I generally…

The post Beat the Heat! Keeping Buyers Energized When It’s Crazy Hot Out appeared first on RISMedia.

Above, Diana Wall Windermere Real Estate has named Diana Wall as its first chief growth officer, creating a new executive position as the company plans to accelerate its long-term expansion strategy and broaden opportunities across its brokerage platform. According to a release, Wall joins Windermere following senior roles including Douglas Elliman, Anywhere Real Estate and…

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Following the early July release of its Home Platform, Compass International Holdings has announced an expansion of its AI capabilities with the launch of “AI Assistant,” a conversational AI agent integrated across the Home Platform that enables real estate professionals to describe what they want to accomplish while AI Assistant translates those requests into actions…

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There is a moment every successful real estate team leader knows. Production is strong, the team has momentum and the future looks wide open. Then, almost without warning, growth stops. The calendar fills up, transactions pile on, hiring feels impossible and training feels like a luxury. The leader finds themselves trapped inside the very machine…

The post Op-Ed: The Growth Ceiling—Why Top Real Estate Teams Stall and How the Right Support Changes Everything appeared first on RISMedia.

Above, Bridget Hensley REMAX has announced the opening of a new office in West Columbia, Texas, led by broker/owner Bridget Hensley. The name, REMAX POINTE, was chosen to reflect the firm’s guidance, direction and purpose, according to a release.  The new office launches with nine agents, offering expertise across residential real estate, including first-time buyers,…

The post REMAX Expands Into Greater Houston Area With REMAX POINTE appeared first on RISMedia.

Homeowners living in predominantly Black and Hispanic neighborhoods are paying hundreds—even thousands—more per year for the same homeowners insurance coverage as homeowners in white neighborhoods, according to a new research report from the Consumer Federation of America (CFA). The nonprofit research and advocacy group found that the average cost of homeowners insurance rose by 24%…

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